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We offer marketers the ability to reach their desired audience and solicit a direct response from the audience. |
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At Ozone Media, we provide a host of campaign management models for
performance marketers to reach out to their target audience. Ozone Media reaches nearly 40% of the Indian internet user base; we leverage our strong domain and analytics expertise and optimise advertising campaigns that meet business goals and provides greater ROI. |
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Ozone Media drives better ROI for advertisers by using |
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We have been observing online user behaviour over the past few years and have a deep understanding of the needs and tendencies of the Indian internet user. With behavioral targeting, Ozone Media can serve the audience relevant and timely advertisements across multiple sites. Our ad serving technology has the ability to target campaigns to audience groups based on demographics, likes and interests. |
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Our in depth analysis of online user behaviour based on website traffic analysis provides us with the expertise of running retargeting campaigns which helps us reach users who are already in the conversion funnel; thereby improving conversion. |
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Click Here to see case study on how this benefitted Sharekhan's campaign
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Performance campaigns work best when the campaign reaches the widest possible audience. We take care to ensure that each visitor of interest to the advertiser is exposed to the campaign at at the desired frequency during the campaign. |
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Ozone Media insists on maximum creative sizes for performance campaigns as
it helps us increase reach and implement concepts like retargeting. We also try and run maximum creative concepts to increase campaign response and insist on form based creative for greater conversion. Through the varied campaigns that we run on our network we have discovered that regional language creative helps in improving both response and conversion for campaigns. |
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Ozone Media uses past knowledge (from similar or same campaigns) and current data to optimise campaign delivery. We also use this data to leverage our understanding of user behaviour to a deliver on the campaign better. |
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